If you're managing a website, you probably know that criteria for website's ranking always change; some SEO tips become more prioritized, while others less important. Obviously, you can't really keep your website on top, unless you are in the loop from the latest SEO tips for 2013.
The below top SEO strategies for 2013 can help your site improve rankings in SERP (search engine results).
Google+ communities. Google is gaining more popularity, every single day small and big businesses join the social media platform. No doubt, the communities grow as well as their influence on rankings rises as well. Join communities based on common interests on Google plus as well as create and build a community of followers. Remember that community is really a place for link opportunities while links are the golden rule of SEO.
Hilarious content. Submissions are probably one of the SEO tips which is always top-prioritized. Search engines like google love quality content and the quality submissions are measured when you are sharable and linkable. Write quality content, engage your fans making them want to return.
Disavow link tool. Use Google's disavow link tool in Google Webmaster tools to get rid of unnatural links and avoid spam issues.
Facebook Edgerank algorithm. Today, seo and social media are uniting as never before. It's hard to imagine a business that has not an official page on giant social network like Facebook. Brands need to pay to promote their posts on Facebook because the website's Edgerank algorithm is changing.
Link building tactics. Link building across the web site is still extremely important. Do not just build links, but use traffic driving methods to your targeted pages. Also, make sure the pages that link to you are relevant and high-quality. Otherwise, if you notice a sudden reduction in rankings or maybe spammy links backlink to your website, your website could also become a victim of spam.
Mobile search. Undoubtedly mobile search is gaining momentum as the number of smart phone users is booming with each passing year. Develop a mobile version of your website to improve traffic and visibility.
Local search engine optimization. In the fringe of mobile data, any business needs to have local presence. Optimize local profiles to increase visibility, ensuring you mentioned proper information such as phones, address, etc.
Anchor texts. Anchor texts are hyperlinked words. Make sure your anchor texts are keyword-targeted and they link to the best pages.